Schedule 2024

BASE CONFERENCE 2024

Connect, Collaborate and Scale: Creating Impact Through Values

Plenary Sessions

 

14:00 – 14:30 |Registration and Networking

14:30 – 14:45 | Opening Remarks by Sofia Mourato & Veronica Guguian

14:45 – 15:15 | Plenary 1: Lana Jelenjev, From the Golden Rule to the Platinum Rule: The Importance of Neurodiversity in the Workplace

15:20 – 15:50 | Plenary 2: Nour Shabaan, Build & Sell: How to get your first $1M exit- from someone who actually did it

 

Pillar: Build | Together We Are Stronger

 

16:00 – 16:45 | Panel Discussion: Lisa Dempsey (Moderator), Blanca Guzman, Karim El Oteify, Shea Harty,  Build a Working Environment Based on Values You Believe In – 

16:50 – 17:35 | Workshop: Tara Phillips, Why and How to Incorporate Values in Your Everyday Communication

 

Pillar: Advance | Provide a Different Perspective

 

16:00 – 16:45 | Masterclass: Marcel Wijermars, Community to Cash: How to Build a Community Business with Profitable and Recurring Revenues

16:50 – 17:35 | Workshop: Veronica Guguian, Evelina Kvartunaite,  Create a Marketing Strategy Based on Your Values

 

Pillar: Sustain | Discover the Difference

 

16:00 – 16:45 | Workshop: Maite Ibarretxe, How to Use Leverage to Unlock the Power of Sustainability for Business Success

16:50 – 17:35 | Panel Discussion: Michael H. Knulst (Moderator), Zoe Zeitler, Rob Swagten, Luiza Dimitrowa and Danny Martins, How Purpose Drives Your Business Growth

 

Pillar: Elevate | Always Be Curious

 

16:00 – 16:45 | Masterclass: Dror Yaron, You Are What You Tech

16:50 – 17:35 | Panel Discussion:Aleksa Jasiulionytė (moderator),  ⁠Sebastian Owen, Katherine Rodas, Max Van Riel, ⁠⁠Luca Berton, How to Implement AI for Small Businesses While Staying True to Your Values

 

Closing & Networking

17:40 – 18:00 | Closing Remarks: Veronica & Sofia

18:00 Onwards | Networking & Interactive activities such as “Solid Foundations for Success: Build Your Values Into Reality” with Julia Jelinska, a certified Design Thinking and trained LEGO®️ Serious Play®️ Facilitator and “How Can You Feel Your Values?” with Frank van den Horst.

BASE CONFERENCE 2021

Thursday, November 18

9:50 – 10:05 Doors opening
10:05 – 10:15 Spoken word poetry by Blesz
10:15 – 10:25 Welcome words and check-in by David Chislett
10:25 – 10:35 Welcome by Lana Jelenjev and Veronica Guguian
10:35 – 11:35 Human centric marketing by Veronica Guguian (networking + session)

11:35 – 11:40 Introduction to next session
11:40 – 12:10 Breathework session by Liliana Ashton
12:15 – 12:45 Happiness at Work by Stephen Dargan

12:45 – 13:15 Lunch break and networking

13:15 – 13:20 Introduction to next session
13:20 – 13:30 Embody YES and No by AnaMaria Guguian

13:30 – 13:35 Introduction to next session
13:35 – 14:05 Working with Source session by Tom Nixon

14:05 – 14:10 Introduction to next session
14:10 – 15:10 Lab Session: Redesigning Business as Community by Lana Jelenjev

15:10 – 15:15 Introduction Keynote Speaker
15:15 – 15:45 Keynote by Mara Zepeda from Zebras Unite

15:45 – 16:00 Closing words by Lana Jelenjev and Veronica Guguian
16:00 – 17:00 After party by Jacques Martiquet