14:00- 14:15 Opening Remarks from Veronica Guguian and Lana Jelenjev,Founders, BASE
14:15 – 14:45 Plenary talk by Ynzo van Zanten, Choco Evangelist, Tony’s Chocolonely
14:45 – 15:15 Plenary talk by Daniel Roy, Co-founder, INFI
15:15 – 16:15 Strategy Workshops
Room 1: “Future-proof Your Business with a Solid Marketing Strategy” by Veronica Guguian, BASE Co-founder and Founder, SPIN Ideas
Room 2: “Humanizing Beyond Profit – Alternative Investment Structures and Human-Centered Work” by Elianne Oei, Co-founder, Epic Hub
Room 3: “Scale up Your Public Speaking Skills” by Margreet Jacobs, Presentation Trainer and Founder, Stage Heroes
16:15 – 17:15 Strategy Workshops
Room 1: “How to Connect Emotionally with your Audience” by Rosie di Lecce, Copywriting Expert and Coach, Writing with Rosie
Room 2: “Be The Change – How Creativity Can Help You Take Control” by David Chislett, Creativity Keynote Speaker, David Chislett
Room 3: “How Many Steps Are You From Your Ideal Client?” facilitated by Charles Ruffolo, Professional Network, NetworKing
17:15 – 18:15 Panel Discussion and Strategy Workshops
Room 1: Panel discussion on “Partnerships and Government Support for Scale Ups” moderated by Margreet Jacobs with panelists: Joël Dori, Startup Liaison and Project Manager at Startup Amsterdam, Julie Craik, Project Manager at Create Converge, and Dwayne van Der Klugt, Partner at Ready2Scale
Room 2: “Building a High Performing Sales Team” by Ben Shorter, Founder and Sales Director, GTex
Room 3: “The SCALEit Method: How to Build a Team-Managed Company and Multiply Your Reach, Even in These Unprecedented Times” by Allison Maslan, Founder and CEO, Pinnacle Global Network
18:15 – 18:30 Mainroom: Closing for first day session
10:00 – 11:00 Strategy Workshops
Room 1: “Designing Communities for Change” by Lana Jelenjev, BASE Co-founder and Head of Learning and Design, Dream See Do
Room 2: “Culture Matters – Mission, Vision, Values Process” by Liam Miner, Lead Engagement Manager, Optimizely
Room 3: “Money Talks – Learn How to Price Well, Feel Good and Earn More” by Ben Johnson, Founder, Ten Percent Better
11:00 – 12:00 Strategy Workshops
Room 1: “Connect: How to Build Real Relationships with Your Customers at a Time of Automation” by Simone Vincenzi, International Speaker and Co-Founder, GTex
Room 2: “Gamification Design Thinking” by Melinda Jacobs, Founder and Managing Director, Subatomic
Room 3: “Write a Book to Scale Your Business: 5 Steps to Becoming an Author” by Lucy Goodchild van Hilten, CEO and wordsmith, Tell Lucy
12:00 – 13:00
Room 1: “Love Business, Love Innovation” by Alan Wick, Business Coach, Alan Wick
Room 2: “How Scale Ups Sabotage Their Success with the Wrong Hiring Strategy” by Estelle Roux-Stevens, Co-Founder and COO, Mentorjam
Room 3: Panel discussion on “Broadening our Lens on Scaling Up” moderated by Eric Burnik, CEO/founder of Vaice with panelists: Julia Skupchenko, Founder, AlterContacts, Liselore Havermans, Research Director ScaleUp Lab, Scale Up Nation, and Florent Coudyser, Co-founder weGrow
13:00 – 14:00 Panel Discussions
Room 1: Panel discussion on “The Future of Work” moderated by Renée Veldman-Tentori, Communications Specialist, Zestee Communications, together with panelists: Jeremy Berman, Co-founder of Dream See Do, Thom Wenke, Co-founder and CEO of Start Dock, and Bernice Feller-Thijm, Inclusion Strategist, JustB
Room 2: Panel discussion on “Innovation as a Tool for Growth” moderated by Jara Pascual, founder and CEO, KnowCo Collabwith with panelists: Christine MacKay, CEO and producer of Salamandra Animation Studios, Arne van Oosterom, founder and senior partner, Design Thinkers, Philippe Méda, Innovation Strategist, Innovation Copilots and Lisa Stamm, Head of Communications, Codam
14:00- 14:30 Plenary talk by Yomi Abiola, Founder and Adviser, The Fem League
14:30-15:30 Celebrating “Humanizer Scale-ups” moderated by Julia Jelinska and closing remarks from BASE founders, Veronica Guguian and Lana Jelenjev.