About Us
The Story of BASE
BASE started with the need for support.
As Veronica Guguian was growing her business (SPIN Ideas) and working with scale-ups, she searched for a community that allowed the sharing of knowledge and fueled the discussion of ideas with other growing businesses. Not finding what she was looking for, Veronica set out to develop a new platform. She joined forces with Lana Jelenjev (lanajelenjev.com) whose heart and soul lie in creating and nurturing thriving communities. The year was 2018 and BASE was born!
We started out with a yearly conference and now also host Let’s Touch BASE sessions throughout the year as well as an online community.
The BASE online events aim to facilitate business interactions, share knowledge and resources, and build a better business environment through collaboration and active support.
WHAT DO WE TALK ABOUT IN OUR EVENTS?
BASE stands for BUILD, ADVANCE, SUSTAIN and ELEVATE.
These are the fundamentals of business and our pillars. They are at the core of our discussions.
Resource Management
the foundation for Building a prosperous business
We believe in building systems and managing resources in a way that brings the best out of people and supports businesses scaling up. Resource management should be aimed at creating great teams which are diverse and integrate different levels of talents and backgrounds. Next to a great team, we believe you also need to have in place the right systems and infrastructures that will save time and energy and that will contribute to smooth sailing and consistent growth.
Marketing and Sales
the core activities to Advance your business
With no sales, there can be no business; and without marketing, scalability of sales wouldn’t be possible. We believe that Marketing and Sales represent the core activities to position yourself in the market, create brand awareness, bring in returning customers, decrease turnover, enter new markets, and make more profit to support your business while scaling up.
Finance
the only way to Sustain growth within a business
Sustainable growth comes from a combination of factors including smart accounting, precise administration, dealing with the legal side of things, investments, business loans and much more. Only by knowing your numbers and knowing how to interpret them can you actually have realistic, clear targets and steer your team efforts to lead your business to success.
Innovation
the key to Elevating any business to the next level
A successful business, especially one scaling up, never stops innovating and taking advantage of the latest possibilities. Blockchain, AI, VR, and many more are becoming standard tools for big corporations and SMEs. We believe that being constantly innovative – and learning how to do so – is important for any business looking to grow long-term and leave a legacy behind.
LOOKING FOR A BUSINESS COMMUNITY?
Stay in the loop of our events and conversations, join our online community.
IS THIS THE RIGHT PLACE FOR YOU?
The BASE events are designed for innovators, founders, creators, leaders, entrepreneurs, solopreneurs, changemakers, and policy-makers.
Our community values and practices open-mindedness, curiosity, innovation, growth, taking action, learning through iterations and experimentation, the value of creating change beyond profit, an abundance mindset, collaboration, and respect.
WHAT CAN YOU EXPECT?
Our platform offers opportunities to:
- Grow and collaborate
- Access expertise in specific areas
- Learn from others who have scaled their businesses
- Exchange ideas, think together, and create together
- Amplify your visibility
BECOME A BASE SPONSOR
Learn about the benefits of a BASE sponsorship for your business: let’s have a chat (no strings attached).
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