Schedule

BASE CONFERENCE 2019

PAROOL THEATER

08:30 – 09:00  Registration

09:00 – 09:10  Welcome remarks by Charles Ruffolo , founder of The NetworKing

09:10 – 09:20  Opening remarks by Veronica Guguian & Lana Jelenjev, co-Founders of BASE

09:20 – 09:40   Plenary session: The economic impact of the EU elections on reforms, global and EU citizen, economic movement, entry in new markets and effects of Brexit by H.E. Hon.Yohan Byrde, secretary general and executive chairman Global Diplomatic Council, High Commissioner International Commission of Diplomacy

09:40 – 10:00    Plenary session:  Communicate effectively with the government by Fatima Elatik, Former district Mayor of Amsterdam Oost, managing director of Elatik Consultancy

10:00 – 10:30  Plenary session: Economic Affairs, City of Amsterdam will answer your questions about: How the government can play a role in creating a breeding ground for startups and scaleups to grow by Joel Dori, startup liaison and Kseniia Maliuta, international relations and communications at StartupAmsterdam, SCALE

10:30 – 10:40   Break – heading to the break out session

Breakout Sessions

Parool Theater

Build Pillar

10:40 – 11:20

Strategy session: What makes organisations exponential by Luciana Ledesma, founder of AI Dragons and certified ExO coach

11:20 – 11:30

BREAK

11:30 – 12:10

Strategy session: Transparency challenges and effective legal strategies for scale-ups/growing your business by Georgiana Vasile senior business and legal advisor at The Legal Folder

12:10 – 13:10

Lunch & Speed Mentoring

13:10 – 13:50

Roundtable session: Navigating the changes in your company structure and culture as you scale up

Moderator: Koen Veltman, founder at OrganizationBuilders
Speakers:

Sangbreeta Moitra, founder at Transform Exponential

Blanca Guzman, senior director at Nielsen

Bryan Cassady, managing director at Fastbridge Consulting

 

13:50 – 14:00

Break

14:00 – 14:40

Roundtable session: Being a leader and enabling your team to lead

Moderator: Koen Veltman, founder of OrganizationBuilders
Speakers:

Lisa Dempsey, CEO of Leadership labs int’l

Marjel Quekel, COO of Rockstart

Chris Upjohn, principal, HR and talent consultant of Mercer

 

14:40 – 14:55

Break

CLASSROOM 2

Advance Pillar

10:40 – 11:20

Strategy session: Building high performing sales teams by Ben Shorter, co-Founder of GTex

 

11:20 – 11:30

BREAK

11:30 – 12:10

Strategy session: How to scale your online sales exponentially with highly profitable Facebook & Instagram ads in only 42 days by Patrick Wind, managing director at Ads Accelerator

 

12:10 – 13:10

Lunch

13:10 – 13:50

Pop-up session: You ask, we answer

Moderator: Dennis Cowles, director of Dutch Connections BV
Speakers:

Veronica Guguian, founder Spin Ideas and co-founder of BASE

John Milhado, managing director of Almico Adventures

Vicky Hampson, founder of Victorious Consulting

 

 

13:50 – 14:00

Break

14:00 – 14:40

Roundtable session: Scaling up your brand

Moderator: Dennis Cowles, director of Dutch Connections BV
Speakers:

Carola Rodrigues, keynote speaker and author at Carola Rodrigues

Michael Aneto, founder of CDO

Jeremy Nathaniel Akers, transformation coach at Wemanity

 

 

14:40 – 14:55

Break

CLASSROOM 3

Sustain Pillar

10:40 – 11:20

Strategy session: How to sustainably grow your business while maximising profits by Simone Vincenzi, co-founder of GTex

 

11:20 – 11:30

BREAK

11:30 – 12:10

Strategy session: Revenue based financing as an alternative to equity investing – a win-win-win by Elianne Oei, co-founder and investment community manager at EPIC and Futurist Collective

12:10 – 13:10

Lunch

13:10 – 13:50

Roundtable Session: Financial Strategies to Sustain Growth and Profitability

Moderator: Simone Vincenzi, co-founder of GTex

Speakers:

Nick Reineman, founder of Start-up Boot

Martha Mghendi Fisher, founder of European Women Payments Network (EWPN)

Christina Moreno, founder and CEO at She Matters

13:50 – 14:00
Break
14:00 – 14:40

Roundtable session: Growing through communities

Moderator: Blanca Vergara, leadership strategist at Your Looking Glass
Speakers:

Lana Jelenjev, co-founder BASE and learning experience designer and community director of Dream See Do

Kevin de Randamie, founder of Braenworks Academy, Business School for Creatives

Carlos Saba, co-founder of Happy Startup School

14:40 – 14:55

Break

 

CLASSROOM 4

Elevate Pillar

10:40 – 11:20

Strategy session: Building your own development-team as a scale-up by Daniel Roy, founder and managing director of INFI

11:20 – 11:30

BREAK

11:30 – 12:10

Strategy session:How the result of innovation in learning can help you in your personal growth journey and advancing your business by Maarten Van der Biest, business manager at Vlerick Business School

12:10 – 13:10

Lunch

13:10 – 13:50

Roundtable session: Innovating your scale up through design thinking

Moderator: Jara Pascal, founder of KNOWCO
Speakers:

Scott Nielson, strategist at TallScott

Melinda Jacobs, managing director of Subatomic

Jessica Tangelder, founder of Host2Transform Int’l

 

 

13:50 – 14:00

Break

14:00 – 14:40

Roundtable Session: Innovating for change

Moderator: Jara Pascual, founder of KNOWCO
Speakers:

Kate Radford, program director of War Child

Frank Uffen, director of partnerships of The Student Hotel

Snezana Zivcevska-Stalpers, UN women champion for change, manager technology and innovation

 

14:40 – 14:55

Break

Reconvene in Parool Theater

14:55 – 15:30    Presentation Theater Hotel Courage: The social styles and power of diversity

15:30 – 15:55   Plenary session: How to scale up with digital marketing in 2019 by Patrick Wind, managing director at Ads Accelerator

15:55 – 16:20    Plenary session: Growing amidst unimaginable and dangerous circumstances by Joseph Oubelkas, Oubelkas Communications

16:20 – 16:45    Plenary session: Pitch to win: how to pitch for new business and investment by David Beckett, pitch coach, Best 3 minutes presentation services

16:45 – 17:10    Plenary session by Nora Boukadid, head of chief data officer services at Deloitte

17:10 – 17:15    Closing remarks by Veronica Guguian and Lana Jelenjev, co-Founders BASE

17:15 – 18:15    Speed mentoring, Drinks & Networking