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The tagline ‘people before profit’ sounds like a grand political slogan, but how it relates to today’s business climate is important to understand.  The phrase is simple enough: put people first and profits will follow.  It does not say that you can’t put people first and drive......

Crisis hits when you least expect it and turns your life around. In the time of the current CoViD19 crisis, we, at BASE, celebrate businesses that have found inspiration in this challenge and managed to turn their model around for those affected.   The world is......

  In the midst of a global pandemic, how can businesses adapt to thrive? BASE is running three webinars over the next six weeks to support businesses through this major change and gather their insights. Here we look at three key strategies that could help......

Meet The Founders: BASE Conference   BASE conference came to life in 2019 with the first event at TSH Collab west in Amsterdam. It is the brainchild of two international Entrepreneurs based in that city. Read on to discover their vision and passion.    ......

Scaling a business has many similarities to swinging on the flying trapeze. I should know – as an adult, I have learned to do both.  On the trapeze, you must climb a 35-foot ladder to reach the top. Yes, it can be terrifying – but,......

Hiring your perfect candidate is only the beginning. For an employee to evolve, however, they need continuous learning. Not only does this benefit new staff; organisations also see the advantage as their employees grow with them and keep their skill set fresh. Employees now stay......

If you are looking to scale up your business in a fast, cost effective manner it won’t matter whether you are expanding scope (new markets, increased sales) or expanding offerings (new services, new products) as either will impact your basic business infrastructure and will require......